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Workers are doing it for themselves: Examining creative employee application of Web 2.0 communicatio |
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Written by James Richards
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Sunday, 07 October 2007 |
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The looks at new forms of Web communication technology and how new Web communication technologies may affect the future direction of industrial relations. The main foci of the paper is Web 2.0, or the recent transformation of the World-Wide-Web to allow ordinary people to get involved in creating on-line content (e.g. blogs, wikis and social networking platforms), and, increasing evidence that non-organized workers are applying this new wave of communication technologies for work and employment-related ends. It is put forward that non-organized workers are progressively making more use of such technology as a means to develop their careers, take action against employers, and, as a mean to misbehave and survive work. The method applied to assess the proposed trends involves reviewing scholarly research, anecdotal accounts of worker activity from newspapers, and observations of Internet activity noted by the author of the paper. The conclusions suggest there is superficial, yet strong evidence to suggest workers are increasingly experimenting and being highly creative with Web 2.0 communication technology, for a range of work and employment-related ends. Due to the newness of the technology, however, the results generate far more unknowns than answers. Guidance for future research activities are summarised in the conclusions.
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