Duncan Money
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Re:The dark side of online campaigning - 16/08/2006 22:19
Greenpeace and Amnesty International, I'm a member of both, have been at the online campaigning game at least as long as union-based campaigns like LabourStart have.
They've also got an effective response system to disinformation campaigns run by corporations or governments.
In particular Greenpeace, whose targets are also mainly abusive corporations, asks those participating in online campaigning to forward any response by the company to a particular email address. This way Greenpeace quickly become aware if the target company/government is attempting a counter-campaign of disinformation.
During the recent Kleercut campaign against the Kimberly-Clark corporation, Kimberly-Clark emailed those who had sent the company critical emails claiming they were promoting sustainable logging and Greenpeace were exxagerating and had misinterpreted the facts.
Greenpeace quickly found about this and immediately prepared another campaign email for people to send rebutting the claims of Kimberly-Clark and demanding more substantial measures from the company.
Perhaps this is a tactic to adopt?
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